Title values

I'm a long time reader and have recently enjoyed you responses to questions so I thought I'd throw one at you:
I've just started watching WWE again after a lengthy hiatus and was wondering how you felt about the impact that the brand split has had on the value of the WWE/World Heavyweight Championships?
If I could elaborate, back when I first starting watching wrestling in the 90's there were never more than just a few former champions in the promotion at one time so it felt like the claim to have held the big belt at one time was something special. Watching SmackDown last week I can't say I felt the same way about Khali, Swagger

The split mostly destroyed the Smackdown title, because no one gives a shit about that belt.  Like really, is anyone dying to see Orton v. Mark Henry at the PPV?  That being said, they might as well pull the trigger and put the belt on Mizark.  But yeah, I’ve said it many times before, but belts mean nothing.  They were doing a good job with the RAW belt during the initial Punk run, but then it went Cena – Punk – Rey – Cena – Punk – ADR in the span of a month and now I hope to god they let Del Rio run with it for more than a week before they throw it back on Cena again.