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All publicity is good publicity??

The D-Bry burial has reached mainstream media over here in the UK with first the BBC and now the independent (a reasonably respected paper) running stories on it

They're not the type of outlets that run non-death wrestling stories so for them to run these is pretty crazy. 
Any chance that a) Its all a work
b) Vince sees the negative publicity and re-writes the next few weeks of TV to build to Bryan leaving XXX with the belt? 
(I'm assuming no but like Cena, I'm never giving up)
Honestly, at this point they should just have him go out there and beat Orton for the title tonight so that everyone can get it out of their system.  Because otherwise this is gonna get worse and worse for them.