Hey Scott, Something has been rolling around in my head about the UFC's success, and I think that this weekend's main event exemplified it. I thought I'd send it your way and see if you and your readers agree. So, we all know by now that Jon Jones was never really in any trouble on Saturday night. The betting odds said as much going into the fight, the pundits all had Jones winning, and it was borne out in the fight. However, all of that aside, the UFC did a wonderful job getting people to think Rampage might be able to win, or at least wondering if he could. Rampage did some of that with his previously unseen commitment to training, Jones helps by still being a relative newcomer, but still, the UFC finds ways to turn a puncher's chance into real doubt. They did the same with Yushin Okami and Jake Shields, they'll find a way to do it with Carlos Condit (even though I don't see him beating GSP), and Brian Stann if he gets past Chael Sonnen, etc., etc.