They invented all these "gimmick" pay-per-views to make the fall pay-per-view season more interesting: Night of Champions (last year's main event: not a title match), Hell in the Cell (one Cell match, but whatever) and TLC (which at least has a tables match, a ladder match, a chair match and a TLC match). But when they get to Survivor Series, which was the original gimmick pay-per-view, it's more or less a normal card with one "VINTAGE SURVIVOR SERIES" match.
I don't get it? I love the first two Survivor Series (especially those 10-on10 matches with the tag teams), so why not do a bunch of elimination matches instead of the same old thing. Otherwise, what exactly makes a Survivor Series? My thoughts: Team Cena/Ryback + others v. Team Heyman (4 or 5 man teams, I don't care), Team Sheamus v. Team Barrett (here I'd want Cesaro and the three man band with Barrett), Daniel Bryan's team v. Kane's team (I'd break up all the tag teams and put a member on each team, with the winning team winning his team the right to be the "Captain" of Team Hell No), Randy Orton's team v. Alberto Del Rio's team. And a ten-chick match, if they still have ten chicks (I guess they always throw Ryder in there).
I just think a bunch of elimination tag matches, especially with some creative booking (like captains getting eliminated and whatnot) would be more fun then the standard junk. Also, if Barrett, let's say, pins Sheamus in an elimination match, wouldn't that set up a title shot for him the next month instead of some stupid Smackdown Battle Royal?
That's thinking about it far too logically for them. The Survivor Series thing is a vicious circle -- they downplay the history and tradition of the show because it doesn't draw anymore, and it doesn't draw anymore because they've downplayed all the history and tradition. Honestly, if they actually had feuds that were heated enough to where it would justify settling things in elimination matches and then a title match on top, they'd be fine. But everyone is mired in 50/50 booking and they can barely even book backwards long enough to justify their stupid Hell in a Cell PPV concept, so of course Survivor Series is going to get the shaft. You can easily add meaningful stips as well, like whoever eliminates the most people gets a title shot of their choice at the next PPV, or gets #30 in the Royal Rumble, or whatever. Something to make it seem IMPORTANT. Which it's not at the moment.