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Cena Heat

I hope you didn't get the same kind of mail from hundreds of people earlier (if so, I'm sorry :) ) but those news are pretty remarkable.

1. Cena is indeed featured on a "Fruity Pebbles" box advertising a competion the WWE is running.

2. it happenend. the WWE really started to officially sell "Cena sucks" shirts.

I'd like these to put for discussion. is this a good tactic? do you think the WWE is successfully making Cena heat uncool? will this result in silence instead of boos?

There’s so much irony going on with anyone would actually buy a “Cena Sucks” shirt in a non-ironic way that I think my head would explode from thinking about it.  Basically they’re targeting people who hate Cena, but don’t hate him so much that they wouldn’t put a few bucks in his pocket from a t-shirt sale.  That’s a fine line to walk.  And yes, I think that silence instead of boos is already becoming an issue, because now the WWE Universe is supposed to boo Cena on cue, and if there’s anything people hate more than Cena, it’s being told by the corporate machine WHO to hate.  It’s a backlash against the backlash, so to speak.  Just look at what happened when Kane was prompting people to boo Cena, and they decided not to. 

The Fruity Pebbles thing is kind of awesome, though.