They Call Him The Streak

Scott -

Everyone makes a big deal about the Undertaker's undefeated streak at Wrestlemania - and rightfully so.  My question is - was it planned to be that way?  I doubt that Vince and Company said "We'll bring in this Mark Callous kid, push the crap out of him and have him wrestling 25 years from now - and along the way we'll have him go undefeated at Wrestlemania!"

If you look at some of the matches he had (the Giant Gonzalez one where he won by DQ comes to mind), the Streak wasn't a mythical quest at that point.  However, along the line someone picked up on it and it became a story unto itself.

So - when did "The Streak" become "The Streak"?  And was there a mastermind behind it?  Vince?  Taker?

 

I recall the streak becoming something that was noted around Wrestlemania 18, with someone basically going "Hey, Undertaker is undefeated at Wrestlemania, that's pretty neat."  It certainly wasn't the focal point of the show, as the first time I remember them making a big deal out of someone challenging the streak was Randy Orton at Wrestlemania 21.  I think it just kind of grew organically out of people talking about the streak, rather than being something that anyone came up with a cool marketing point.

Of course, this year HHH and HBK are in cahoots and have a SECRET PLAN so it'll probably end, right?