Topless Robot posted an interesting essay:
He acknowledges that Orton is not the ideal choice for lead heel... and then argues that there are no other options.
Topless Robot is still a thing? I thought it vanished in a puff of smoke when Rob Bricken left.
There's lots of choices, although "top guy" is tough to pull off because they've neutered everyone in general. But you've got Sheamus (HHH's real life project and gym buddy) who can turn corporate heel, Dean Ambrose in the wings, Del Rio can always be rebuilt again...there's some choices. Not ideal ones, but it's the brand that draws now anyway.