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Why were TNA PPV buys so low?

I've neve quite understood this. Their peak viewership was over two million people for an episode of Impact on Spike, yet they frequently had some of the most embarrassing PPV buyrates of any wrestling company with a TV deal. How is it that AEW gets 100,000 buys for their PPV events with 1,000,000 viewers typically ... Read more

from Scotts Blog of Doom!