Just to expand on something in the comments from RAW thread:
What's amazing is like you said, why haven't they done ANYTHING with the "face of the company" gimmick? Instead of being HHH/Steph's chew toy, Orton could have actually been an interesting heel character. Show videos of him being the "face of the company" at public events and being hated--- photo ops with kids who can't stand him, being obnoxious on local TV appearances, stuff like that. Have him come out and review his latest Randy Orton merchandise, or berate interns because his locker room didn't have enough fresh cut flowers,. Give him a lackey to carry a mirror so Orton can look at himself as he comes down the ring. Bring a fan in the ring because Randy wants to let the commoner worship the face of the company.
There's a million ways you could go with Orton as the pompous champion who prides himself as being the most popular person in WWE when obviously he's not.
I don’t know if you watch NXT or not, but this is an exact description of the Bo Dallas character and his Honky Tonk Man 2014 deal. And although it’s fun for the most part, it does NOT work for the guy who is supposed to be the champion, and it’s not going to work for Bo when he gets called up. They’ve really booked themselves into a corner with Bo and this deal, because once he loses that belt the character is dead in the water and really Bo is LONG past the point where the joke has been beaten into the ground as it is. Orton might be able to make it work, but it’s not translating to Dallas as a top guy, I’ll say that.